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Millennials Paving the Way: 2016 Presidential Election Mindset

Click here to read The Huffington Post article.
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Millennials Paving The Way, highlighting today’s brightest Millennials who are empowering future generations to become change makers.

In recent elections, Baby Boomers and prior generations have cast the majority of the votes. But the ranks of eligible Millennial voters have been growing, and are now on par with Boomers. I recently partnered with Millennial Mix and Paradigm Sample to provide data insights into one of the largest voting blocs in the U.S. — Millennials.

The survey conducted August-September 2016 among eligible Millennial voters, provides a unique perspective on voters’ feelings about the presidential candidates. A majority of voters from both camps have a negative perception of our political system. Nearly six-in-ten Clinton supporters (58%) and a staggering 80% of Trump supporters are concerned about our political system.

Overall, Millennial voters overwhelmingly say Hillary Clinton is the best choice to become the 45th President of the United States over Trump (36% vs. 24%). Clinton also holds a wide advantage over Trump when it comes to older Millennials (those born between 1980-1988) – 40% of voters say Clinton would do a better job compared with fewer (24%) who say Trump would do better. By a 30%-23% margin, Clinton holds an edge over Trump as the candidate of choice among younger Millennials (those born between 1989-1997).

Millennial voters who support Clinton and Trump offer a variety of reasons why they do so, ranging from the candidate’s position on education to the economy to fighting terrorism.

Among Clinton supporters, education is the top voting issue (72%). Other issues that rank highly on voters’ 2016 importance list among Clinton supporters include healthcare (57%) and terrorism (42%).

Among Trump supporters, 64% call terrorism very important to their vote. Other issues given high priority by Trump supporters include education (53%) and the 2nd amendment (51%).

Clinton backers within this age group are slightly less likely than Trump supporters to say social security will be very important to their 2016 decision (38% vs. 37%). Comparable shares of Clinton (58%) and Trump (60%) supporters say the issue of the economy will be very important to their vote.

Perhaps more importantly, is the significant rise in support for Libertarian nominee, Gary Johnson (11%) and Green Party nominee, Dr. Jill Stein (4%). Among Millennial voters who are registered as Democrats, 21% support Johnson, while 38% are in support of Stein. By every indicator, Clinton is losing some Millennial voters to the third party contenders. But why? Clinton has met voters that are to the left of the left who view climate change as a catastrophic threat and believe women should be able to make their own health-care decisions.

“According to our research, Clinton has a strong foothold with Millennials over the other candidate. The key factor will be to continue to motivate millennials over the upcoming days and get them to go vote on election day,” says Sima Vasa, Advisor to Millennial Mix and Chief Evangelist Officer at Paradigm Sample.

An estimated 69.2 million Millennials are eligible to vote in November, according to the U.S. Census Bureau. This means the number of eligible Millennial voters is roughly on par with the Baby Boomer generation (69.7 million). But will they turn out to rock the vote?

Press Release – Millennial Presidential Election Study

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Clinton Millennials Cite Education as Most Important Issue, While Trump Millennials Cite Terrorism

Port Washington, New York, September 29, 2016 – Paradigm Sample and Millennial Mix have released the results of their Millennial Presidential Election Study today. The results reveal strong contrasts in millennial voting preferences, key drivers, and more. According to the study, Hillary Clinton’s millennial supporters’ number one issue is education (72%), while Trump’s millennial supporters’ select terrorism (64%) as their primary issue. For Clinton millennial supporters, the issue of terrorism is fourth at 42 percent.

Additionally, Trump’s millennial supporters choose second amendment rights / gun policy (51%) as their fourth most important issue. This issue is not in the top five for Clinton’s millennial supporters.

Clinton Millennials vs. Trump Millennials: Top 5 Most Important Issues

Clinton Millennials Trump Millennials
1. Education (72%) 1. Terrorism (64%)
2. Economy (58%) 2. Economy (60%)
3. Healthcare / Affordable Care Act (57%) 3. Education (53%)
4. Terrorism (42%) 4. 2nd Amendment Rights / Gun policy (51%)
5. Social Security (38%) 5. Social Security (37%)

The study also examines which candidate has stronger preferences for President.  Overall, the results show, Democrat, Hillary Clinton to be the favorite candidate with a 12-point lead over Republican, Donald Trump (36% to 24%).

More specifically, older millennials (b. 1980-1988) have a stronger preference to Clinton, versus younger millennials (b. 1989-1997). Older millennials give Clinton a 16 percent lead over Trump (40% versus 24%), while younger millennials prefer Clinton to Trump by 7 percent. 

Not surprisingly, 23 percent of younger millennials and 17 percent of older millennials, state they do not prefer any of the current candidates holding the position of President of the United States.

About the Study

The Millennial Presidential Election Study is a comprehensive look at generational voting preferences, attitudes, and voting drivers and was comprised of nearly 3,800 voters, spanning from Millennials (b.1980-1997), Gen Xers (b.1965-1979) and Boomers (b.1946-1964).  Millennials, comprised half of the sample, with nearly 1,974 completes and was fielded over a 3-week period from August 29th to September 18th.  

About Paradigm Sample

Paradigm Sample offers a fresh and novel approach to provide access to hard-to-reach audiences to support consumer and B2B research. As industry pioneers, they have provided real-time market research, giving leading companies a solid foundation to support all types of business and marketing decisions. Founded in 2009, Paradigm’s commitment to their clients’ needs has driven substantial growth. For more information, visit www.paradigmsample.com.

About Millennial Mix

Millennial Mix, a full service research firm focused on understanding millennial preference, attitude, and behavioral differences within the generation and relative to other generations. For more information, visit http://www.millennialmix.com/

Please follow Paradigm Sample on Twitter @Paradigm_Sample, LinkedIn, and Facebook.

Please follow Millennial Mix on Twitter @mmxinsights.

For more information or to schedule an interview, contact:

Dora Brunette

Public Relations

M: 516-884-4513

dora.brunette@paradigmsample.com

Twitter @Dorabru9

Attracting and Retaining Millennials

We have all heard and read about the growing importance of Millennials. Millennials are a generation that has seen rapid change in socialization via technology. A generation that carries more debt earlier than past generations. A generation that has had to grow up quickly in terms of understanding the preciousness of life due to unrest in the world.

These factors, along with other key characteristics (e.g. more ethnically diverse, more open, more tolerant, more connected, and less trusting), shape their attitudes, behaviors and preferences. As Millennials continue to enter the workforce, grow into management roles, and even create their businesses, it is crucial for employers to understand what attracts, motivates, and engages this unique generation.

There are some common myths and truths that are being used to describe Millennials in the workforce. As employers, we must determine what is the truth versus fiction. Below are perspectives and considerations utilizing secondary research and primary research collected from the Millennial Mix Advisory Panel.


Enable Influence

Millennials not only want their voices heard but want to know that their opinions are factored into the decision making process. As a result, it is important to create opportunities for people to feel comfortable and able to share thoughts and opinions regardless of age or experience.


Create Entrepreneurial Opportunities

Millennials were asked to name a company or organization they would want to work for and not surprisingly, entertainment and technology companies with high growth rose to the top, such as Google, Disney, Apple, Netflix, and Microsoft. Even more intriguing was that after that group of companies, Millennials mentioned non-profit organizations or creating their own business. This speaks to two critical points to consider: culture and entrepreneurship. Organizations have to consider the non-tangible aspects of culture that attract Millennials such as work hours, organizational collaboration, the impact of their work on the larger business, etc. In addition, it is crucial to create opportunities that allow Millennials to satiate their entrepreneurial spirit without much micro-management.


Create Blended Groups

As Gen Xers or Baby Boomers, many of us tend to work with a lens of hierarchy and experience when engaging with Millennials. These are all valid constructs but… Millennials prefer to work WITH you and not necessarily in the command and control of you. It is important for other generations to understand this and stop living in the past of “what was” and “what we used to do” and dive headfirst into learning new things and sharing experiences that combine those of with the new perspectives of Millennials.


Provide Regular Feedback

It is important to frequently provide feedback and salary increases. This is the reality of what this generation requires. We can attribute it to social media or helicopter parenting, but either way, we as employers have to ensure that Millennials within our organization do not feel like just another cog in the wheel but rather an asset that loves to learn and understand how they are doing and how they fit in to the higher objectives of the organization.


Be Authentic

Many Millennials do not trust large faceless organizations. They want the truth and transparency about the realities of an organization. Millennials value this deeply and as result if you create a culture of authenticity you will likely gain the loyalty of Millennials. In fact, when asked ”If you were to like a company and your job, how long would you expect to stay?” More than 50% indicated they would stay for 3 years or more!


Create Stable, Low-stress Environment for Consistent Learning

Millennials want to evolve. They do not want to “feel stuck” as they perceive the position of previous generations. As a result, they value consistent learning and low stress environments to evolve in their . Low stress environments are often cited as environments that promote teamwork, collaboration and ultimately create a playful, fun approach to solving business problems.

Respect the Concept of a Life

Generally, Millennials do not want to be chained to their desk or work standard hours. In fact, when asked if they agree or disagree to the statement “The person who gets in early and stays late is probably getting more work done,” 42% of the Millennials disagreed with the statement. This disagreement speaks to two things: Millennials want a life outside of work filled with wonderful experiences, and being in the office does not necessarily mean getting work done. Millennials understand that just as much work can be done with flexible hours, and are more focused on getting the job done than logging office hours.


These are just a few considerations for employers to integrate into their perspectives. It is imperative for us to embrace and work collaboratively with the Millennial generation as they have the drive and ability to solve many of the challenges we face in the Sample Industry today and tomorrow.